The Guberif

The Guberif (firebug spelled backwards) made his first appearance in  Idaho back in 1945. Since then, he has started careless fires due to  his care-free nature. He enjoys the outdoors, but he hasn’t spent  enough time with Smokey Bear to be educated on wildfires. You name the  cause of a wildfire, and he is the culprit. He tosses his cigarettes on the ground, he lets his fires get out of control, he uses illegal  fireworks–and those are just a few of his bad habits.

As part of the Keep Idaho Green campaign, Idaho Department of Lands painted “Don’tYou Be A Guberif” on highways and at rest stops and State Park parking  lots. The Guberif also appeared in the media and on educational  materials. He was very popular due to his name alone, but he was also  very effective at bringing attention to the fire dangers that are  present in Idaho.

Where is he now?


The Guberif  hasn’t been used in recent years, but due to popular demand and the continuing  threat of wildfire, we are bringing the  Guberif back to help educate Idahoans  on wildfire.  We teamed  up with Savy Marketing in Coeur d’Alene to create a more modern and polished  look for the Guberif.

You will be able  to catch a glimpse of the new Guberif throughout the State starting May 2nd.  The Guberif will  be used to kick off Wildfire Awareness Month.  He will appear on billboards and on posters that will be hung at fire and land management  offices.  In addition, the Coeur d’Alene Helitack Crew painted “Don’t Be A Guberif” at the Huetter Rest Area and Idaho Welcome Center on May 5th.

Let us know if you spot the Guberif in Idaho–Just visit our blog and leave a comment!