The Guberif (firebug spelled backwards) made his first appearance in
Idaho back in 1945. Since then, he has started careless fires due to
his care-free nature. He enjoys the outdoors, but he hasn’t spent
enough time with Smokey Bear to be educated on wildfires. You name the
cause of a wildfire, and he is the culprit. He tosses his cigarettes on
the ground, he lets his fires get out of control, he uses illegal
fireworks–and those are just a few of his bad habits.
As part of
the Keep Idaho Green campaign, Idaho Department of Lands painted “Don’t
You Be A Guberif” on highways and at rest stops and State Park parking
lots. The Guberif also appeared in the media and on educational
materials. He was very popular due to his name alone, but he was also
very effective at bringing attention to the fire dangers that are
present in Idaho.
Where is he now?
hasn’t been used in recent years, but due to popular demand and the continuing
threat of wildfire, we are bringing the
Guberif back to help educate Idahoans on wildfire. We teamed
up with Savy Marketing in Coeur d’Alene to create a more modern and polished
look for the Guberif.
You will be able
to catch a glimpse of the new Guberif throughout the State starting May 2nd. The Guberif will
be used to kick of Wildfire Awareness Month. He will appear on billboards and on posters that will be hung at fire and land management
offices. In addition, the Coeur d’Alene Helitack Crew painted “Don’t Be A Guberif” at
the Huetter Rest Area and Idaho Welcome Center on May 5th.
Let us know if you spot the Guberif in Idaho–Just visit our blog and leave a comment!